Rustie Velcro Green Language Lionel Messi Adidas Commercial

Taking a cue from the marketing prowess of Hudmo’s Macbook Air and Lunice’s Lexus commercials, Glasgow producer Rustie bags a sync deal placing his new track “Velcro” in a new Adidas commercial starring Lionel Messi for his new Adizero F50 Messi cleats.

“Velcro” comes off of Rustie’s upcoming Green Language album, out August 26 on Warp, and plays soundtrack to Messi’s return to his home of Barcelona after his World Cup pursuits. Oh, and he transforms into a tiger.

Watch the commercial here and listen to Rustie’s “Velcro.”  Pre-order Green Language on iTunes.


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