Hustle Harder WRC MGMT

Hustler Harder artwork by John P. Dessereau

Welcome to the return of Hustle Harder, Okayfuture’s interview series with the movers, shakers, shape-shifters, go between-ers, and more who grease the proverbial wheels of the electronic music world.  Bringing back the can’t-stop-won’t-stop hustle mentality, we’d like to introduce you to William Robillard Cole, the young owner of WRC MGMT, an artist management company with an impressive roster consisting of “the freshman class” of our favorite artists, beatmakers and record label – all of whom are steady killin’ it in 2013.

Name: William Robillard Cole
Hometown: Halifax, Nova Scotia
Born date: 01/17/92
Your hustle: Owner of WRC MGMT. Management for Kaytranada, Sango, Elaquent, STWO, Falcons, 8prn, and Huh What & Where Records (sometimes referred to as HW&W Recordings).

Tell us the story of how you first fell in love with music.

When I was in high school I was always in bands and playing instruments, but was never really the best at it. I was always the guy organizing the shows, and leading the bands. I guess looking back, I liked the organizing and publicizing side of music more than playing the music itself.

Also, my father was always showing me different sorts of music as a kid, from Rock n Rock, to Hip-Hop, to Disco, to Punk and more. I actually thanked him a few weeks back for showing me great music at such a young age. Sometimes he would show me music my Mum wouldn’t let me listen to… that was the best part.

Tell us the story of how you became an artist manager.

Originally, I aspired to be an agent. I had an internship lined up at The Windish Agency last year, which I was pretty set on doing. But then management sort of just fell into my lap, and that took over my attention. I had the chance to jump into the industry with my first client Kaytranada. Kay and I were both relatively unknown when we met each other, and since, we’ve been able to build something really great.

Since then I’ve developed solid relationships with my first few clients and their labels, and I’ve been able to build my roster up from there.

Kaytranada – At All (Official Video):

What’s a day in the life of an artist manager like yourself like?

Depends on where I am, but I’m a big caffeine guy so I’ll usually have a Red Bull or coffee, check my whiteboard for to-do tasks, then hop on my computer and start email grinding for the day. Then I’ll make some calls if I need to, make more coffee, and then check in with whichever one of my clients is up first. I try to check in with all my guys every day to see if there’s anything specific they need me to work on, and ask them what they’re up to. I’m a pretty personable manager.  Near the end of the day, I’ll hit the gym to clear my head.

What’s on your gym playlist?

It definitely changes all the time, I don’t have a playlist per say, but the staple of my gym tunes for over a year now is this mix Baauer did before he blew up. He did it for RinseFM, it’s called “September 17th”… best piece of music he’s ever put out in my opinion. So much dopeness in there. Starts off right with Ta-ku’s “Diamonds In Your Mouth.”

Do any of your guys ever call you up in the middle of night with ridiculous ideas?

Yes, 100%. A lot of creative people definitely think of their best ideas in the middle of the night. I’m like that sometimes, as the people I work with would know. Sometimes you’ll get an email from me at like 3am…

Part of my job is being available 24/7 because I work with people in many different time zones. It’s tough sometimes, but it’s worth it. Falcons, HW&W label head Bahwee, and 8prn live on the west coast, so I definitely get the most late night messages from those guys.

Funniest thing that’s happened to you in the past year.

Okay, well this is isn’t something I was planning on sharing, but I’ll share it anyways.

Kay and I were in Milan, and I had the bright idea half way through his set to pop a bottle of champagne on the crowd…. Long story short, NO ONE was down with having champagne sprayed on them, and I was awkwardly asked by security to stop. At the time it wasn’t funny, but in retrospect… hilarious.

Top 5 artists to follow right now (not on your roster!)

1. JoeyBada$$
2. Lorde
3. Machinedrum
4. Obey City
5. Earl Sweatshirt

Biggest challenge as a manager?

Definitely time management while maintaining positive relationships with people above and below you. Days go by quick when you work hard, so I’m always trying to find new ways to be more efficient.

Do you have plans to expand your roster to include other types of musicians, like singers and bands?

Definitely. I’ve got another manager at my company, Charlie Christie, and were always looking for new acts to sign. He’s an A&R at Columbia, so searching is second nature to him.

Signing singers or rappers that can crush it with my guys is on the top of my list. Other than that, I’d love to find the next big indie rock band.

Where do you see yourself and your company in 2014, and beyond?

Same type of work, but just taking things to the next level. Right now I kind of compare myself, and all the people in our realm, as the freshmen class. We’re all up and coming, whether it’s my roster, the labels we work with, or even myself. What we’ve been building is something new: a movement and music that will be around in 15 years when you dig through that old vinyl rack.

Hustle Harder WRC MGMT

Previously: Josh Wehle, Fool’s Gold.
Previously: Callender, AM Only.


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